# UX/UI best practices

Use the tips in this guide to ensure your custom onboarding UX/UI enables your customers to have a smooth onboarding experience.

Moov requires very specific information for every account registered on our platform. Providing clear instructions in your custom onboarding experience ensures customers don't get stuck in the onboarding and verification process due to incomplete or missed information.

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## [Business onboarding](#business-onboarding)

### [Form shortening](#form-shortening)

With a user's work email, use our [form shortening API](/api/enrichment/form-shortening/business/get/) to autofill the business name, website, address, phone, and industry fields.

### [Business logo](#business-logo)

Business logos are automatically fetched from the business's website. You can fetch the image with the [avatar API](/api/enrichment/form-shortening/avatars/get/).

### [Business name](#business-name)

Always provide additional context that a business name needs to be the *full legal business name* as it appears on their filing documents. This includes capitalization and punctuation.

If the business is using a "Doing business as" name (DBA), you can allow users to enter the DBA name in the "Doing business as" field. Moov will use the DBA in most cases, but will still require the legal business name for verification.

Legal business name

This must match official documents exactly

I use a registered DBA to conduct business.

Doing business as

### [Business address](#business-address)

Always provide additional context that business address must be the physical, commercial address where the business is located. The business address *cannot be any of the following*:

- P.O. Box
- Registered agent address
- Mailing service

Use [address autocomplete](/moovjs/enrichment/#autocomplete-address) to help users fill out the address fields and avoid mistakes.

Business address

Physical location where you conduct day to day business. P.O. Boxes, registered agents, and mailing services are not allowed.

Street address Suite or floor (optional) City State SelectAlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict Of ColumbiaFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarshall IslandsMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyomingAmerican SamoaGuamNorthern Mariana IslandsPuerto RicoUnited States Minor Outlying IslandsVirgin IslandsArmed Forces AmericasArmed Forces PacificArmed Forces EuropeArmed Forces Other Zip code

### [Industry selection](#industry-selection)

List all industries that are available for selection in your custom onboarding UI. Use our [industry taxonomy](/api/enrichment/form-shortening/industries/get/) to get the list of industries and their corresponding MCC codes.

### [Business representatives](#business-representatives)

Clearly indicate that users must add *all* owners with at least 25% ownership or more in the company and at least one control officer with significant management authority. In some instances, a control officer and an owner will be the same person. The maximum amount of business representatives you can enter is 7.

Additionally, ensure that users confirm they have added *all* required business representatives before submitting their account to Moov for verification.

Owners & officers

Add all owners with at least a 25% stake in your company and one control officer. Control officers can be executives, senior managers, or anyone with significant management authority. [Learn more.](https://docs.moov.io/guides/accounts/requirements/business-representatives/)

![Visual of owner and officer modal.](../images/owner-modal.png) I certify, for my company, that I have provided all owners with 25% or greater ownership and one control officer with significant management authority.

### [Representative address](#representative-address)

Always provide additional context that representative addresses must be their personal, residential address and cannot be a:

- P.O. Box
- Commercial address

The most common mistake users make is using a commercial address for their personal address.

Residential address

Your physical residential address. P.O. Boxes, registered agents, and mailing services are not allowed.

Street address Apartment, suite, or floor (optional) City State SelectAlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict Of ColumbiaFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarshall IslandsMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyomingAmerican SamoaGuamNorthern Mariana IslandsPuerto RicoUnited States Minor Outlying IslandsVirgin IslandsArmed Forces AmericasArmed Forces PacificArmed Forces EuropeArmed Forces Other Zip code

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## [Date of birth](#date-of-birth)

When capturing a date of birth, provide a placeholder than indicates the format of the date. Especially on mobile devices, ensure a default value is provided. The native iOS `DatePicker` component defaults to the current date and can't be set to a `nil` value without wrapping it in a custom component.

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## [Bank accounts](#bank-accounts)

For both business and individual accounts, Moov will only accept bank accounts for financial institutions in the United States. Ensure this context is provided when a user is filling out the bank account field in a custom onboarding UI.

Use [routing number lookup](/moovjs/institutions/) to show the institution name when a user enters a routing number, giving them confidence that the routing number is valid. You can pass a valid routing number to [avatar](/moovjs/enrichment/#get-avatar) to get the institution's logo.

Routing number